When deciding not to sell DBB earlier this year I wrote this:
Not only was I not ready to get rid of DBB, I was more inspired than I ever have been to make it better, to be more engaged, to make it more profitable. The charitable component will never go away but it doesn’t have to be the only financial component.
So I sought out companies that I loved, companies that could become part of the fabric of this site. And being that our readership is, to a large part, outside of Chicago, they needed to be either national companies or Chicago-based, but delivering across the country.
Lou Malnati’s checked every box.
The process took a few months but I’m extremely pleased to announce today that Malnati’s is now DBB’s first corporate partner. And I’m using the word “partner” and not “sponsor” on purpose. This is not gonna be a chuck-up-a-banner-ad-and-send-a-monthly-check relationship. I’m going to write about my many experiences at Lou’s and highlight their Tastes of Chicago line. We’re going to do a bunch of giveaways to readers. Lou’s likes DBB and I am a big fan of theirs. So over time we’re going to evolve this relationship in a way that’s both (a) mutually beneficial and (b) integrated in a way that never disrupts getting our content to you, the reader, in a simple and seamless way.