Years back I decided to give 26 Shirts some prime real estate on DBB. We have always tried to use this platform to raise as much money for charity as possible and I liked the idea of a company whose foundational ethic was to help others. Over the years, we have had a lot of success with various designs and helped a great many people and organizations, especially my lovely friends at the Windy Kitty Cafe.
But we haven’t been successful enough. And the reason is simple.
My friend Del Reid (of #BillsMafia and drinking with me in Buffalo fame) and the folks who run this company have a passion for Buffalo sports and their products reflect that. I don’t even like the teams in Buffalo and I’ve bought three of those designs! The Chicago items tend to be less specific, and subsequently less interesting. To combat this I have built a sort of “ideas team” of artistic-minded friends who share a passion for Chicago sports. But that’s not enough.
Two other things need also to happen. The first is 26 Shirts producing the official DBB shirt for the 2020 season. That design has already been chosen and the shirt is in the works. Unlike they’re other products, that shirt won’t have a limited shelf life. It’ll be available on a rolling basis for the entire 2020 season. (It’ll benefit the kitties.)
The second is your involvement. If you have an idea for a clever Chicago sports tee shirt, please reach out to me via email: email@example.com. You just need a concept. You don’t have to design it. They have brilliant designers. And if you have a charitable cause you’d like the proceeds to support, that’s even better. I don’t know anything about the Bulls or Blackhawks or Cubs or White Sox. And I don’t care to learn about them. Many of you do. And just one clever pun or inside reference could end up on a tee shirt and end up helping someone who needs it.
I don’t consider 26 Shirts an advertiser. I consider them a partner. And I’m invested in helping them expand their reach in Chicago and break seriously into the market. You can be a huge factor in making that reality.
Have a nice weekend. Stay healthy.